Why Beef and Sheep Farming Matters

Grazing cattle and sheep have been a feature of the British landscape for hundreds of years. Livestock help maintain the unique beauty and biodiversity of our countryside as well as providing an important and tasty part of a balanced diet.

This campaign launched in November 2007, raising awareness of the importance of the industry, highlighting the disparity in prices and encouraging people to buy British.

A wealth of media coverage was generated and an NFU cooking roadshow hit the streets, visiting town centres across the country and allowing people to have a taste of what makes British beef and lamb great.

Click on the cover on the right or the related document link on the left to download a copy of the leaflet 

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