Young People Matter to Farming

A life on the land in the 21st Century isn't just about wellies and muddy hands - it's about adapting technology, selling to your strengths, listening to the customer and being the best you possibly can.

This campaign launched in July 2007 to inspire young people to take the agriculture and horticulture industries onto even greater heights. With the range of jobs on offer including farmer, vet, machinery engineer, agronomist and research scientist, the campaign illustrated that there really was, and still is, is a land-based career to suit everyone.

Click on the cover on the right or the related document link on the left to download a copy of A Life on the Land  

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