Mariann Fischer Boel, Commissioner for Agriculture and Rural Development
"Farming lies at the very heart of European society.
"Our farmers produce a stunning range of world-renowned and high quality foods.
They are guardians of Europe's unique and precious rural landscapes. And farming is essential to maintain economic activity in Europe's countryside.
"Some people are too quick to play down agriculture's importance to all of us.
"Farming really does matter. That's why I wholeheartedly support this excellent initiative."
