Asda makes Red Tractor logo bigger
11 December 2009 
Asda is increasing the size of its logo on all British meat to demonstrate support for domestic sourcing.
New packs, which will be launched soon, will feature a 50%-larger logo on the front of packs, while packaging to be introduced in the future will also include cooking tips on the front.
Asda's red meat buying manager Jim Viggars said: "Asda is determined to source as much meat as possible from British farms and to promote this to our consumers.
"We are committed to a sustainable, profitable UK red meat sector."
